How To Get Free Music Gear Through Product Endorsement Sponsorship

Need a new guitar, drum kit or amp? Your axe is trashed and want a new Les Paul? Got an amp on the fritz and want a new one from one of those fat cat music companies? You deserve to get free gear?… WRONG!!! Read on and I will inform you how to get endorsed but you may be in for a rude awakening. I’m a music industry veteran of over 30 years and if I had a nickel for every musician that requested an endorsement deal, I would be living on my own private island… well maybe a bit of a stretch however the clueless musicians I’ve listened to attempting to get free music gear has been amazing… and consistently wrong in most cases. What You Never Want To Do: *Tell prospective music company that you need new gear *Convey that you are a great player without any further plan *Complain about your current gear and that you need something new *Randomly call companies without intimate knowledge of their products *Talk about how you are endorsed by everyone else These aforementioned no no’s are deal killers from the start. Who do people want to talk about?… Themselves! Quit taling about you and change your focus on what you can do for the prospective sponsor! This paradigm shift is number one and we’ll go into details from here… We’ve had the pleasure of associating with some of the great artists over the years like Chad Smith of the Chile Peppers, Carmine and Vinnie Appice, Dick Dale and many others and the great artist endorsees like these have one thing in common and they know that endorsements require commitment and a desire to make music companies money. Artists that do not get this concept either do not get endorsed or burn their bridges so get this rule in your head as number one… what are you going to do for the sponsor? If you are a gigging musician with tour dates, record label and a following, you are in the majority of players that companies generally are looking for. The reason is for prospective buyers to see their gear on stage so people will want to buy it! Make no mistake, it is all about driving sales of their products and they want to know how you are going to make a difference. Have a plan… Things to Do: *Get initmate with the company you are seeking an endorsement from *Own or be very knowledgable about their products *Seek out the artist relations person in charge of making decisions *Put a media kit together *Focus on the company and how you will make them money! The details before you make your pitch… Get your bio, pics, tour dates, etc. together and include website, social media links, blogs and anything that creates traffic and prospects in numbers. Research the company you desire to affiliate with and find out any details you can about their decision maker. Know the product details and show your interest and knowledge of their offerings. Make your presentation specifically geared toward the company you want the sponsorship from. Create photoshopped representations of how your website, facebook, blogs, swag, etc. will appear with the company logo. Create an articl about your playing or band that incorporates how great xyz company comes into play on your success. Be prepared to wow the artist relations manager and stand out from the rest! Get Ready and Make Contact: You’ve done your homework and created the visual so now you email a brief overview on yourself, band and credentials along with the announcement that you have a PLAN to make this company sales! Yes, I know you aren’t a salesman but if you want to attain the goal of being endorsed, do it! I’m telling you that you will stand out like a sore thumb when the company rep reads that you have a plan to drive sales of their product! Remember, it’s all about the product and making sales! When you receive a reply, you have your foot in the door….they can’t resist your teaser and now you need to convey your plan… You show the mock ups of your website, Facebook, etc. with company logos. You have an article that incorporates the company and how great your affiliation is with them and why. You offer to do clinics if applicable for dealers. You offer to write articles like the sample you have given… Do you see what you are accomplishing? Do you see how putting the company first and painting the picture, you are closing the deal? When asked about your gear and needs, you let them know specifics about their products and the benefits. You let them know that if they are making a push on a certain model that you would be interested in helping them promote this. Do not get started on your needs, this will follow! If you are light on credentials, you still have a chance to land the deal by placing them first and showing them how you will drive sales! Promoting through your lesson program, day gig, or schools…if you have internet tech savvy, tell them how you will create sales through your email marketing campaigns or affiliate programs… it’s all about what you can do for the company and the free music gear will follow! Once you have them salivating on how you are going to be literally driving sales of their products, you can easily get the gear you need. IMPORTANT: Getting an endorsement is about loyalty and eithics and you must love the product and USE IT! There’s nothing worse for the company or your reputation thatn to bag on the product or not use it after agreeing to the deal. Be prfessional and you will last a long time in the industry and gain respect and further endorsements by word of mouth down the road. Remember, it’s all about the company, not you and if you apply these tenets, you will assuredly have success in the endorsement deal game. Be prepared, have your plan, be positive and enjoy your free gear! If you have any questions or comments, please feel free to contact me, thanks. About the Author: Dave Moody http://hbdrums.com CEO SurfCity Music – HB Drums NAMM member since 1978 Original article on freemusicarticles.com February 23rd, 2011. Music Marketing.

Make Money For Free

I want to tell you about this really awesome website. Don’t worry! It isn’t a scam and you don’t have to pay anything ever. It isn’t a network marketing company either. It is a social networking site where you can earn money by watching ads and rating them. I really think you should check it out. It is called Varolo. They maintain an A-rating with the Better Business Bureau. Advertisers pay for everything and they split the money with us. learn why 122,000 other people have joined recently and how this website has become one of the top 5,000 websites in the U.S. overnight! Check it out here: http://www.varolo.com/village/Dmaxmog The link takes you to a short 2 minute video. Watch it and let me know what you think.

SOCIAL MEDIA: A Lesson in Self Defense for Musicians

Social media has become a massive part of our culture. In fact, it has changed our culture. It's changed the way we do business, how we talk to each other and how we entertain ourselves. It's also changed how music fans experience music and how they experience the artists behind the music. So if you are an artist promoting your music on the Internet and you're not already plugged into a social media outlet or two, it's time to jump in. If you're not connected, you are quickly becoming disconnected with what's going on around you, socially speaking.

The explosive popularity of social media tools like Facebook and Twitter demand that you, as an artist, become more immediately accessible to your fans. It's not enough to have a web site or even a MySpace page anymore. Your fans want to know you, they want to follow you and they want to interact with you. They want to chat with you personally, comment on your music and see what you're doing right now. Your fans expect you to be part of their daily "friend-checking" routine. Your life is interesting to them. Your life is entertainment to them. Your life is a reality show and you didn't even know it!

If you ask me, it's all getting just a bit creepy.

On one hand, the level of personal interaction social media encourages is a good thing. When it comes to Internet marketing, developing relationships with your fans is a key element. It always has been. But now, as you get more involved with social media and start posting your "status update" several times a day for the world to see, things begin to get personal, perhaps a little bit too personal. How do you cope with this?

Having been active in the social media world for a while now, I've discovered the importance of setting boundaries for what I do and do not post for the world at large to read. I have learned that if you cross these boundaries, there can be social consequences. Have you ever really thought about how the words you post come across to your fan base? What you post can drastically change your reader's opinion about you, in both good and bad ways. While a fan might be thrilled to find you on Twitter or Facebook at first, after following your posts for a while they may actually become bored with you, disappointed in you, turned off by you or even angry at you.

Social interaction with your fans is a good thing... to a point. But it would be wise to give yourself a few rules to go by; rules to help protect you not only from yourself (you can be your own worst enemy), but also those who follow you that may or may not have your best interests in mind.

Consider this a lesson in social media self defense. Here we go:

1) Measure Your Words Carefully. And Then Measure Again. Think twice about every word you're about to post before you actually post. When you first get involved in social networking, the most natural thing do to is to just "be yourself" and post your true feelings, thoughts and opinions about everything under the sun. This can be a two-edged sword when it comes to how your fans perceive you. Your fans like your music because they relate to it somehow and as a result on some level they think they know and understand you. But the truth is, they don't know you at all. That means that with every word, thought or opinion you post there is the potential to taint someone's image of who you are. Always measure how your words match up with your public image. If you write beautiful love songs, but your posts are filled with cynical ramblings, crass language and sexual innuendo, how does that affect your fans image of you? Destroy your fans image of you and you will cost yourself future sales. So, before you post your opinions on this or that, always make sure what you post is truly how you want to represent yourself to your fans. This means you should…

2) Be Wary of Discussing Politics, Religion and Controversial Subjects. That is, unless those very things define who you are as an artist. If your music is political by nature, you can be political in your commentary. If your music is not political, and you spout off in a negative, cynical way about politics or the leadership of your country, you'll likely put off some of your fans who may respond as if you are attacking them personally. The same is true about religion. If your faith in God defines you and your music, then by all means be that person of faith. Don't hold back. But if your music isn't defined by your faith, just know that if you start praising the Lord in your posts you might put off some of your fans. Politics and religion are potentially divisive topics, as are abortion, gay-rights, immigration and even extreme environmentalism. Being controversial can be good for publicity, but when you're trying to develop relationships with your fans, going on and on about your political, social or religious views can be the very thing that turns them against you. Be very careful not to use your status update as your own personal soapbox to preach from, unless you feel so strongly about those things that you don't care if you lose fans and sales over it. It may be that you don't care if you lose fans over expressing your opinions, and if you don't, then go for it. Be who you want to be. Your strong opinions will likely appeal to a few like-minded thinkers. Just be aware of what you post, how it might come across, and whether you're OK with how it effects others' perceptions of you. The question I always ask myself before posting something potentially controversial is; "does what I'm about to write define me as an artist and a person? or am I just venting?" My politics, for example, has nothing to do with my music. So I keep my thoughts on politics to myself, generally speaking. I am not defined by my politics. I am defined by my faith in God, however, so I, personally, have no problem praising the Lord in my status updates. I just do it tastefully. Not every post I write says "Hallelujah," but I'm also not afraid to thank God publicly for a beautiful day. It's all about balance, and being watchful of your public persona.

SUGGESTION: When it comes to politics, especially, I understand how hard it can be to restrain yourself from venting your political frustrations in your status update. If you find you simply can't restrain yourself, let me suggest you create another outlet specifically for your political rants. Perhaps a Twitter account specifically set up to let you express your political views, one that doesn't have your name on it. Then you can have the satisfaction of expressing your opinions to the world at large without destroying your relationships with fans of your music that have an opposing viewpoint.

3) Stay Positive. Don't Worry. Be Happy. Listen, no one likes a complainer. Don't use your status update to tell the world how lousy you feel, how stressed out you are, how hard life is, how unfair you've been treated, how misunderstood you are or how much you hate your job. People tire of whiners quickly. Do you enjoy listening to people complain? Neither does anyone else. Complaining is the fastest way to lose friends and followers (in real life too). Whatever you do, when you post a status update, be positive and encouraging to others. Present your life as good, blessed and happy, even if it isn't at every single moment. If you are a joyful person, people will be drawn to you. When you post, do so with a smile, and you'll make your reader smile. Smiling is good.

4) Be Interesting. Be Inspiring. If you're going to update your status to tell the world what you're up to, find ways to make your posts exciting to read, even if it's just the way you phrase something. Don't post an update that says… "checking e-mail" or "watching tv" or "just chillin'" Blah. Who cares? Be creative. Be imaginative. Be specific. Make every post count and mean something. If the post you're about to write isn't something you'd care about if someone else wrote it, then why bother writing it yourself? Make sure that, from your readers' perspective, you lead a very interesting life. If you don't feel like your life is very interesting, then do something about it. Don't just sit there staring at the TV. Make your life interesting. It's in your power to do so. Then talk about it in happy, positive ways. Make your life sound like the "dream life." Your fans don't expect you to be dull. Life is too short to be dull. Don't be dull!

5) Watch Your Back. Guess what? Not everyone who follows you is a "fan." Did you know that people might follow you who don't care about you or your music? It's true! It's easy to forget this sometimes. You just happily post away assuming everyone loves you and thinks you're terrific. But you never know who's following you, and not everyone who follows you is friendly toward you. People who are curious about how you do business might follow you. You ex-girlfriend with a grudge, stalker boyfriend or an overzealous fan might follow you. People looking for ways to tear you down might follow you. People who want to test your integrity might follow you. People who are looking for good ideas might follow you. People who want to copy what you're doing might follow you. Always be aware that people might be following you who don't have your best interests in mind. So don't be giving away all those family/trade/business secrets and don't be too revealing about yourself. Don't give your enemies ammunition to use against you.

6) Keep Your Private Moments Private. Doing something cool and fun with your family? Use social media to tell people about it after the fact, not before. Don't post a status update saying… "Taking my kids bowling at Lois Lanes in a few minutes. Should be fun!" That will just invite curious fans to come down and join you. Might be OK. Might be weird. Instead, wait until you've finished your fun family outing and then post a message about the great fun you had earlier in the evening. There are, of course, times when you want your fans and followers to meet up with you somewhere; when you're playing a show, or just a special meet and greet with fans, for example. But keep your private moments private.

7) Don't Ignore Your Fans. Respond With Enthusiasm. When you start posting frequently, fans and others will respond with comments of their own. Respond back, acknowledge them and be positive, enthusiastic and encouraging. If folks respond to your comments and you repeatedly ignore them, some are bound to take it personally. Always engage your fans. If they comment on a song or an album of yours, thank them and let them know you appreciate it. Tell your fan their comment made your day and in doing so you'll make their day. Just think - every day you can chat with dozens of total strangers, encouraging them to share your music with their friends and family. Do you realize the power of this? If a hundred people are following you, that's a hundred people you can ask, via your status update, to spread the word about your music. With social networking, you always have a crowd at your fingertips. Work the crowd.

Social media is a great thing, and a fantastic way to stay in touch with your fans on a day to day basis. But words are powerful, lasting, and shape people's perceptions of who you are. So always be watchful of how you present yourself in writing. Think twice before you post, stay positive, be enthusiastic and avoid being negative or boring.

How to Sell Your Music Online Independently

Two aspects that have developed recently have created a dramatic shift in the way music is distributed: the first is the falling costs of music production equipment and software, allowing many more individuals to become involved with making music, and the second is the increasing ability and range of the internet.
These simultaneous changes have virtually destroyed the old plan where you had to be on a major record label to have your music distributed or even recorded. Now many people are producing their own professional music independently, and this article will talk about how those same people should be able to distribute it on their own as well.
Thanks to the demand caused by the rising number of independent music artists and their desire to sell music online, several websites have risen to support this market, but before you consider any of them, there is one thing you need to think about first.
Any music you sell online independently must be copyrighted to ensure that you have legal ownership of it. You can copyright your music online with the federal US government by filling out a form and sending them a sample of your music. It will cost a small fee, but you will then have full legal control of your music and this will help you if someone tries to use it or sell it without your permission.
Now that your music is ready to be sold online without worry of legal issues, you can start looking at the different sites to see which one would fit you best. For most cases, the best first place to look will be CD Baby.
This site allows users to sell hardcopy albums or digital downloads of their music, and can even get your music listed on itunes. It will cost some money to get this all set up, but it is a reasonable fee and with some good online music promotion, you should have no trouble making a profit. Many well known artists sell their music on CD Baby so it has a very well established reputation.
Another option besides selling you music on some other site is to sell it from your own website. This will benefit you in that you will keep all of the profits and not have to pay a setup fee, but it will require much more work out of you to get an online store operating on your site. If the store breaks down for some reason it will also be you that has to spend time fixing it.
Another disadvantage to this is that your site will not get the added traffic that CD Baby receives through search engines and other artists. This means that you will have to be even more adept at online music marketing and promotion. However, for certain individuals, it makes sense to use your own site if you know how to set up an online store and you want the satisfaction of doing it all on your own.
These are just a few of the ways you can sell your music online. Make sure that before you commit to anything you research everything in depth and find out what works best for you. With some great music, and a little bit of promotion and marketing, every musician should be able to make a profit with their work online.

A NEW WAY OF BRANDING YOURSELF

For the first time in the traffic exchanges
you can brand YOU, and I am talking about
YOUR face, YOUR picture with ANYTHING
you want to promote.
No need to know html, just input your picture,
type your name and the program does the rest
for you.
Check it out:
http://bit.ly/e3H2fa
Ok so why is that so important?
The truth is people buy from people they
know like and trust. Branding yourself is
the first step to building the relationship
that is necessary for likability and trust
to prosper.
Of course that is just ONE aspect of the
program that alone makes it one of a kind.
It also allows you to promote your favorite
social media sites like twitter, facebook, blogs,
and build your list while using only 1 advertising
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It’s a new year and this is a new kind of program,
You will want to get in now while there is still
time to build a massive downline because this is
gonna be rocking for sometime!
Check it out:
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To Your Success,
David E. Maxwell

P.S. It’s free to join, but listen, the one time
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The Art of Blogging For Profit

Most people think of blogs as nothing more than a platform for expressing their opinions or random thoughts. It seems that anyone with an opinion or interest in anything thinks they have what it takes to blog. But what these people are missing out on is the fact that, when utilized properly, you can use a blog as a money-making machine!
Best of all, you don’t have to be a web guru to make cash off of your blog. It really comes down to some very simple techniques that anyone can do. With the simple placement of some ads and some attention-grabbing content, you can use a free blogging service to make fast cash. Some people are so good at this that they can actually make a living off of their blog posts. If you have great content, an interesting topic and the determination to use social networking to its fullest extent, there is no reason that YOU can’t make a living off of a blog.
But before you sign up for a blog and start writing the first thing that comes to your mind, you need to ask yourself what your blog will be about. Will your topic of choice have the potential to bring in a large audience? Is your topic something that you and your audience are passionate about? And, perhaps most importantly of all, is your topic profitable?
It’s one thing to blog about your political opinions or your distaste of popular music. It is a totally different experience to create worthwhile content that will keep your audience coming back for more. When you have a blog or website that is good enough so that your readers bookmark your site, you’re bound for good things—with ads and other forms of affiliate marketing, you can very well make money nearly anytime someone visits your site!
The entire process of profiting from your blog is much easier than it may seem at first. Once you get the hang of it, your blog can literally make you money while you even aren’t on the computer! Check out some of these amazing products to learn how YOU can start making money with your blog within mere minutes!
See for yourself, CLICK HERE, watch video, make some money! GO AHEAD I DARE YOU!

Report: 2 out of 5 Hottest Facebook Band Pages Use ReverbNation’s ‘MyBand’ Application


According to Facebook tracking site allfacebook.com, during the week of October 4th, 2 of the top 5 ‘Hottest’ Facebook fan pages (musician category only) are pages that employ the ReverbNation ‘Band Profile’ application MyBand.  Check out the site of this rising star.  Fans Of David / facebook Page and click on the ‘Band Profile’  to see the app in action I'm sure you'll agree!

Musical Opportunity in New Digital Media

Something very beneficial to all composers and makers of music has been going on as of late. The combination of the internet and decreasing costs of producing various forms of digital media has given rise to whole new areas of demand for music. This is obviously a good thing for the people who make it, but it does not necessarily mean that they will be able to find work and make a living by their art all of the sudden.
New art forms like web videos, visual music, video comics, flash animations, and so on all need music to complete their effects. Composers and producers should be able to step in and fill this void, but there are a few things working against them along with all of these benefits.
One major point is that as it has become more practical to make high quality music on your own, the number of musicians out there has also risen. This means that composers who want to get their music in films or videos face more competition.
It is also a challenge for those composers to become known to the people who need the music. With so many people producing so many types of media, making the right connections can be daunting.
Sites such as thing one can help with these facts, and over time, it should become easier to deal with these problems. In the general sense, it cannot be seen as a bad thing that there is so much more demand for music out there, and more ways of fulfilling that demand should appear.
As things progress, video content and other forms of media that make their way online with continue to require music, this means that composers may find themselves more and more in need if they can master some basic marketing techniques and make their name stand out enough to be seen.

"PUT MUSIC FIRST"

If you're a musician, what is the number one, most important thing you will do for your music career today? No, not tweet or Facebook or blog or engage in a debate whether the internet is good or bad or contact the press - it is working on your music.
Wait..what...huh? But what about your digital marketing strategy and building your fanbase and designing your merch and all those other things on your to-do list? They matter, absolutely. But remember WHY you're doing them - you're doing them because of your music, and if you don't have the music, then you can social network your little heart out, and you'll just have lots of online friends - which is not the same thing as having a music career.

THE MUSIC PRODUCER

Description

From Wikipedia, the free encyclopedia
A record producer is an individual working within the music industry, whose job it is to oversee and manage the recording (i.e. "production") of an artist's music. A producer has many roles that may include, but are not limited to, gathering ideas for the project, selecting songs and/or musicians, coaching the artist and musicians in the studio, controlling the recording sessions, and supervising the entire process through mixing and mastering. Producers also often take on a wider entrepreneurial role, with responsibility for the budget, schedules, and negotiations.
Today, the recording industry has two kinds of producers: executive producer and music producer; they have different roles. While an executive producer oversees a project's finances, a music producer oversees the creation of the music.
A music producer can, in some cases, be compared to a film director, with noted practitioner Phil Ek himself describing his role as "the person who creatively guides or directs the process of making a record, like a director would a movie. The engineer would be more the cameraman of the movie." The music producer's job is to create, shape, and mold a piece of music. The scope of responsibility may be one or two songs or an artist's entire album – in which case the producer will typically develop an overall vision for the album and how the various songs may interrelate.
In the UK, before the rise of the record producer, someone from A&R would oversee the recording session(s), assuming responsibility for creative decisions relating to the recording.

Registering Copyrights for Musicians

Registering Copyrights for Musicians
If you are a resident of the United States, you can easily register your works with the Library of Congress online at the United States Copyright Office. At the writing of this article, the registration service costs $35. To save money, you can register many works at once, as a single collection.

25 Tools For The Independent Musician

Think the music industry is dying, and that it’s time to go independent? Or have you always favored smaller, independent record companies over huge bureaucratic institutions? Don’t worry, even if you don’t have dozens of spin doctors working for you, you can still promote your indie band online. We’ve got 25+ tools to help you do just that. http://mashable.com/2007/11/08/tools-independent-musician/

Being a Musician

Information for aspiring musicians on everything from recording a demo to getting noticed by record labels to protecting yourself in music contracts. http://musicians.about.com/od/beingamusician/Being_a_Musician.htm

Philosophy: Strategies + Solutions = ROI

Social Media Marketing and Online Advertising Solutions

AdMix Social – A boutique Interactive Marketing Agency based in Phoenix, AZ specializing in Social Media Marketing to engage consumers with businesses.
Connecting with consumers is a challenge for businesses in today’s world. AdMix Social will design the strategies and solutions to meet the demand for consumers attention to connect businesses with customers through engagement and innovation using the strength of the Internet.
Built on a solid foundation of strategic marketing and advertising experience, we go beyond the traditional methods of most agencies, it’s just what we do.
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SOCIAL MEDIA

    Social media has become a massive part of our culture. In fact, it has changed our culture. It's changed the way we do business, how we talk to each other and how we entertain ourselves. It's also changed how music fans experience music and how they experience the artists behind the music. So if you are an artist promoting your music on the Internet and you're not already plugged into a social media outlet or two, it's time to jump in. If you're not connected, you are quickly becoming disconnected with what's going on around you, socially speaking.                                                Written By: David Nevue

About Digital Music

What you should know about Digital Music
http://z.about.com/6/g/mp3/b/rss2.xml?r=9F

Music Business Radio Interview

Music Business Radio - Interview with Chuck Wicks and Monty Powell

Anyone interested in breaking into the country music industry as a performer or songwriter should listen to this.

Music Business Radio
Episode #79 - Chuck Wicks and Monty Powell Chuck Wicks recently began taking the country format by storm with his hit debut single, “Stealing Cinderella,” which was the fastest rising country single of 2007. Wicks spent several years paying his dues by parking cars and writing songs. At one time, he was writing over 100 songs per year. He developed his songwriting by apprenticing with some of the top songwriters on Music Row. That hard work can be heard on “Starting Now,” his RCA Records debut as well as on his tour opening for Brad Paisley.

As a music business veteran for nearly 25 years, Monty Powell has successfully honed his craft and found his niche as a songwriter/producer. His work appears on over 50,000,000 records.

He's worked with Keith Urban, Chris Cagle, Rascal Flatts, James Otto, Diamond Rio, and many more…

We talked about how he and Chuck connected, his role in helping Chuck find his voice as an artist, and what it takes to make it in the music business today.

We've got in-studio performance with Chuck and Monty, reviews of demos sent in by Music Business Radio listeners, and a call by Monty for the "next big thing" he is looking for and information on how Music Business Radio listeners can get packages directly to him.

For those not on the podcast...

THE CAKEWALK BLOG

Cakewalk products are used in classrooms around the world from primary education to university and college level courses. With music creation, notation and our Cakewalk by Roland line of interfaces, controllers, sound modules and desktop monitors, Cakewalk’s educational products provide teachers and students with the tools needed to foster a successful learning environment.

Cakewalk SONAR has already been widely accepted by academic institutions and is being taught today in programs at Northeastern University, Indiana State University, Berklee College of Music, the University of Delaware, and many other prestigious academic institutions.

in reference to: The Cakewalk Blog (view on Google Sidewiki)

Free Flow Video

Do You Love Music