How To Build A Rapport With Your Audience

By David E. Maxwell
DJGN Content Contributor
CEO of D.E.M. Beats Production

As a Christian artist and music producer, I come across a lot of talented and gifted individuals in my social circle of networking. Many are hungry and thirsty for success but remain starved because of how they go about achieving it. If there is one thing I’ve learned, we must remain humble, lovable, and teachable. It’s also important that we are willing to work with others. We must be able to relate to our audience so that we know what their purpose and interest consist of on the internet. It will help us understand what content to generate and use for establishing a dialogue. When our rapport becomes stronger, the more likely we will gain trust and become valuable to our current and new followers.

Avoid Being Viewed As An Advertiser

There are many of us who think that by constantly flooding social media platforms and posting our products by saying things like, check me out, buy my cd today, new song release go and get it now, will lead to a fortune and tons of followers. This may lead to the exact opposite and in most cases, it’s called spamming. You can scream “Buy my album!” from a rooftop all day long to no avail. Sure, you might get a few likes and purchases here and there, but nothing meaningful or long lasting. The recommended approach would be to start a conversation, build a consistent relationship, then offer something of value such as a free product or service. Eventually, you will receive conversions including sales.

Relationships Should Be Inclusive

When we fail to first build a rapport with those we want to market to there is a lack of trust. When we neglect to work together and help others reach their full potential, we are left with no activity or feedback. Don’t illustrate it’s all about “me” and “my purpose only”. It shows a lack of unity, to say the least. This should not be, especially in the Christian community. Present yourself different and show that you honestly care about your audience and not trying to be on top of the Billboard chart.

We All Need Each Other

Let’s just pretend that we live in the world of willy wonka and the chocolate factory. For our meals, we must retrieve food in a gigantic willy wonka bowl using a super long spoon and handle. There are other artists and music industry professionals around the edge of the bowl who also must eat. The super long spoon makes it difficult for us to reach our mouth. What can we do using the tool given to us?

Now imagine again the same huge bowl of food. Only this time, when we retrieve food using the long spoon we extend the spoon across the bowl to feed the person in front of us and vice versa. Everyone catches on and now we all get to eat! This is just a simple illustration to voice that we all need each other in the kingdom of God!

Good Relationships Make Good Partnerships

In comparison to the music industry we have tools and resources that we can use, but many of us are neglecting to use them to help another! Let’s face it, the music industry can be very demanding at times. And as Christian artists, we know that the enemy would like nothing more than to draw us apart to discourage us and have us compete and fight among ourselves. I believe that if we take the time to communicate with our audience, share meaningful content that’s helpful, network with fellow industry sisters and brothers, and inspiring one another, we can reach our purpose and goals online. What say you? How do you feel about building a rapport?

Digital Audio Workstation SelectedFor All Levels Of Music Production

By David E. Maxwell DJGN Content Contributor  CEO of D.E.M. Beats Production

Digital Audio Workstation (D.A.W.)

  Most music producers know there are many recording software programs available today. Just to give some examples being utilized incorporates Steinberg Cubase, Propellerhead Reason, Ableton Live, Apple Logic Pro, Audacity, Cockos Reaper, FL-Studio, and Pro-Tools, which numerous producers consider to be the industry standard, as it should be. Some of the applications are intended and designed for DJ’s. While others are utilized for broadcasting, live performances, and digital musicians who may not play a single instrument. If a person has the creative skills to hear, imagine, and learn the functions of the software, then all they need to do is copy, paste, point, and click.  

Why I Use Sonar X3 Producer

  Like many, in the beginning, I started out with one of the easiest free D.A.W. that’s still on the market today. I’m talking about Audacity. The software was good for recording basic vocals and some instruments. However, it fell short in the mastering department, which was very limited or didn’t exist at all for high tech use. I’ve tried several others and eventually ended with Sonar X3 Producer. Price wise, a Digital Audio Workstation may vary according to its functionalities. Since the software are tailored to meet the specific needs of specific users, you can expect to see the price fluctuating according to the purpose and brand. That leads me back to the reason why I use Sonar X3 Producer. Not only does it meets my needs, the price is right as well!   As a musician, music producer, and sometimes DJ, I fell in love with the versatility of Sonar and what it had to offer. It comes loaded with presets that helps with the workflow so you can quickly move forward with your creative process. It has many virtual instruments, Vst-Plugins and effects, mixing and mastering tools to polish your recordings for CD Quality. It has a built-in step sequencer and even a Matrix View that enables you to create mixes on the fly. It can chop up samples like the Digital MPC’s. It is fully MIDI compatible with all MIDI Keyboards and Controllers. It’s also great for live performances. Even more, Sonar X3 Producer has a fully functional Video Production suite.   So, if you’re a producer of audio and/or video and you are looking for a good recording software that gives you more bang for your buck, I recommend Sonar X3 Producer or the upgrade Sonar Platinum.

About The Writer

 David E. Maxwell is the Founder & CEO of D.E.M. Beats Production, a music production company that create Instrumental music for anyone in the music industry. David produces music for Singers, Rappers, Movies, T.V., Commercials, and Ringtones. David uses Sonar X3 as the main source of his many productions.  

 Below is an instrumental track that David created using Sonar X3 Producer.
To hear more music and the quality of this awesome Digital Audio Workstation, visit D.E.M. Beats Production.

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