1. People Generally Check Their Emails
People are often very responsive to their email messages. As long as you’re something of interest to them and you have an enticing heading, there is a good chance they’ll go on to open your email and read it through. Once they get in the habit of doing that, as long as you keep providing useful information and songs, they will stay a reader for life.
2. Retain More Fans By Getting Them On Your Mailing List
One of the best ways of retaining a visitor is to get them to sign up to your mailing list. If you get them on your list, you will have access to them whenever you want. You can also encourage them to come back to your site when you need to.
3. Remind People You Exist Through Your Emails
4. Email Marketing Builds Up A Relationship With Fans Of Your Music
5. Funnel Fans To Where You Want Them With Your Messages
6. Mailing Lists Show The Most Dedicated Fans Of Your
On the other hand, there will be fans who open all your emails as they have a big interest in you. They will often look further into the information you provide in your emails, and most likely go on to buy your new releases.
When you sign up to a mailing list provider, you are provided with stats for free. These stats show you quickly and easily who your most dedicated subscribers are, who in turn are probably your most dedicated fans. Once you know who they are, you should go out of your way to give them free bonuses and make them feel welcome. They are generally the ones that will buy your releases and help spread the word about you, so make sure you keep them happy.
7. Easy To Promote Your Song And Merchandise Releases
These are the ideal people to sell to, as they are targeted visitors. What’s more, you now have unlimited access to them whenever you want. This is ideal if you have a song or album to release, what better way to make some initial sales then to promote your new release to your mailing list?
I’d advise you don’t over bombard them with emails during the time of your music release, as people will get annoyed by this. If they get annoyed, they will unsubscribe and you won’t have access to them any more. I’d suggest you message them twice about the release, maybe once to say it’s coming next week, and another time to say it’s out now. If you’re running a special offer e.g. The song is reduced in price for the first week, you can message them once more when the special offer is about to run out, reminding them of that. I’d say you don’t message them any more then that though, people don’t generally like being sold to so don’t push them. If they want to buy your music, they will during one of the first two emails. Therefore, sending a third will just wind them up.
8. Email Marketing Encourages Fans To Interact With Your Music
You can also use your emails to get people involved with your music via competitions, via asking them their opinions on things, and by generally having two way communications with them. There are a lot of different ways to do this, so use your imagination and make them feel like they’re part of something special.